Our wholesale and distribution business offers multi-brand retail clients a balanced selection of brands every season, from established high fashion names like Prada, Versace, Valentino, Celine, Givenchy, Bottega Veneta, Fendi, Saint Laurent, Loewe, Burberry, to designer brands such as Stella McCartney, Alexander McQueen, Thom Browne, MSGM.

Lfplaza has a professional and sophisticated team dedicated to the procurement of fashion clothing, bags, shoes and other accessories from international suppliers all the year round. Synchronising with global fashion trends, our unique curation from sorting through millions of products and helping clients find marketable selections for their local markets differentiates the business from other competitors. Our business model gives us the advantage of identifying the right brands and categories to source, trends to track, and strengthening distribution channels to ensure we create value for both the brands and our retailers.

The Group’s ability to adapt quickly and adapt to the tumultuous fashion tide has allowed us to stay ahead and be more than a trend chaser. With goods arriving weekly, we offer the latest seasonal and classic selections, curated to the demands of the local market, in a timely manner and at competitive prices. Our Pan Asia presence allows us to understand the cultural nuances in each distinct market. We utilise online technology and social media to connect instantaneously with our clients.


Our brand placement business helps brands setup a comprehensive foothold in the Asia Pacific market. We run the sales campaigns, public relations and marketing services for international designer brands from our showroom in Hong Kong.

The showroom attracts important regional retailer including Isetan, Lotte, Lane Crawford, D-Mop, IT, Club-21, Shinsegai, Robinsons, Harvey Nichols, Miao.


Lfplaza operates fully-owned and joint-venture partnership retail boutiques in Hong Kong and mainland China under the ‘Lfplaza’ trademark and other brands.

Throughout the year, we also regularly collaborate with various corporate groups to organise pop-up stores, exclusive employee sales, and other special events.


Throughout the year, for our pre-existing clients, we offer the opportunity to reserve next season’s articles across most of our dedicated brands. This provides you the assurance of receiving the newest articles that you want for next season.


Our design office is staffed by professional designers, pattern makers, technicians and brand communication specialists. The team is involved in the design of fashion collections from the initial mood to prototyping, and final presentation at international fashion events in Milan, Paris, London, Tokyo and Hong Kong.